A class action lawsuit seeking $1 billion has been filed in California against the LuLaRoe company, sought by former consultants alleging they were coxed into a pyramid scheme.

The 27-page lawsuit has been filed by three Sacramento area plaintiffs Aki Berry, Tiffany Scheffer, and Cheryl Hayton on behalf of LLR consultants between 2013 until the present.

The suit alleges recruits were offered part-time and full-time pay for extra cash and pulled in through misinformation into a business model that was not profitable, amongst other claims.

“You feel kind of at first like, what could I have done to make this successful,” Hayton said. “You know we did everything we could I mean we worked our butts off.”

LuLaRoe is known for its vibrant printed leggings and other assorted women’s clothing. The company relies mostly on women, to buy their merchandise and sell it out of their own homes.

In a statement from LuLaRoe, the company said it has grown exponentially over the last several years.

“Our success has made us the target of orchestrated competitive attacks and predatory litigation. We take all litigation – regardless of its lack of merit – seriously,” according to a statement. “We have not been served with the recent complaints, but from what we have seen in media reports, the allegations are baseless, factually inaccurate and misinformed. We will vigorously defend against them and are confident we will prevail.”

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